Competitive Analysis
Many associations and non-profits in Washington fall into the trap of thinking that they have no competition, because they occupy a specialized niche. But with the proliferation of informational resources, increasing time pressures, and growing demands on both pocketbooks and professional budgets, no organization is without competition.
Understanding why your customers choose you means understanding why they don’t choose your competitors. Do you offer something special they don’t? Do you have a personal touch your customers appreciate? Are your prices lower, higher, or about the same? Do you reach your customers through different channels than your competitors?
Performance Strategies provides thorough competitive analysis so you understand not just why your customers should choose you, but how to keep them from choosing your competition.